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Arden and Amici
Limited Edition Souvenir Set

The project is required to make a set of sustainable & muiticultural packaging. Italian culture and the brand called "Arden & Amici"from Italy is my choice for this project.

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"Arden & Amici" is a premium biscuit and bakery brand under Arden Amici Fine Foods Company. They have passion for traditional bakery. The attractions of Arden & Amici are its authentic Italian taste biscutis and traditional Italian wrapping paper packaging.

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"Carnevale", Italin carnival, is the biggest and most famous carnival festival in Italy. Italian celebrate it with unrestrained enjoyment of food, drink and sensual pleasure. Everyone can wear their favourite mask and join the masked-ball or costume parades.

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Based on their culture, I create a set of Arden and Amici limited edition souvenir set duing Carnevale days. Italian like to eat delight and almond biscotti and they would like to bring their family some biscotti as souvenir during have Carnevale days.

packaging design

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