KONG'S

H&M Loves Music is a music festival that combined music and fashion under H&M retail-clothing company. This music festival provides a platform to showcase the innovative musicians and clothes. The aims are engaging their loyalty customers and attracting the new customers like the young adults. H&M raise their awareness successful through this music event and get attention by social media.  

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To attract the audiences and deliver a good message, I create a theme of "The Colourful of Tribe" which mean who go for this music event can have fun,enjoy the joyful of music party, share the happiness with friends and doesn't care who you are, what race you are like living together in a tribe.